On this website, the controller has integrated the
component of
Google Analytics (with the anonymizer function). Google Analytics is a web
analytics service.
Web analytics is the collection, gathering, and analysis of data about the
behavior of visitors
to websites. A web analysis service collects, inter alia, data about the website
from which a
person has come (the so-called referrer), which sub-pages were visited, or how
often and for
what duration a sub-page was viewed. Web analytics are mainly used for the
optimization of a
website and in order to carry out a cost-benefit analysis of Internet
advertising.
The operator of the Google Analytics component is
Google
Ireland Limited, Gordon House, Barrow Street, Dublin, D04 E5W5, Ireland.
For the web analytics through Google Analytics the
controller
uses the application "_gat. _anonymizeIp". By means of this application the IP
address of the
Internet connection of the data subject is abridged by Google and anonymised
when accessing our
websites from a Member State of the European Union or another Contracting State
to the Agreement
on the European Economic Area.
The purpose of the Google Analytics component is to
analyze the
traffic on our website. Google uses the collected data and information, inter
alia, to evaluate
the use of our website and to provide online reports, which show the activities
on our websites,
and to provide other services concerning the use of our Internet site for us.
Google Analytics places a cookie on the information
technology
system of the data subject. The definition of cookies is explained above. With
the setting of
the cookie, Google is enabled to analyze the use of our website. With each
call-up to one of the
individual pages of this Internet site, which is operated by the controller and
into which a
Google Analytics component was integrated, the Internet browser on the
information technology
system of the data subject will automatically submit data through the Google
Analytics component
for the purpose of online advertising and the settlement of commissions to
Google. During the
course of this technical procedure, the enterprise Google gains knowledge of
personal
information, such as the IP address of the data subject, which serves Google,
inter alia, to
understand the origin of visitors and clicks, and subsequently create commission
settlements.
The cookie is used to store personal information, such
as the
access time, the location from which the access was made, and the frequency of
visits of our
website by the data subject. With each visit to our Internet site, such personal
data, including
the IP address of the Internet access used by the data subject, will be
transmitted to Google in
the United States of America. These personal data are stored by Google in the
United States of
America. Google may pass these personal data collected through the technical
procedure to third
parties.
The data subject may, as stated above, prevent the
setting of
cookies through our website at any time by means of a corresponding adjustment
of the web
browser used and thus permanently deny the setting of cookies. Such an
adjustment to the
Internet browser used would also prevent Google Analytics from setting a cookie
on the
information technology system of the data subject. In addition, cookies already
in use by Google
Analytics may be deleted at any time via a web browser or other software
programs.
In addition, the data subject has the possibility of
objecting
to a collection of data that is generated by Google Analytics, which is related
to the use of
this website, as well as the processing of this data by Google and the chance to
preclude any
such. For this purpose, the data subject must download a browser add-on under
the link
https://tools.google.com/dlpage/gaoptout and install it. This browser add-on
tells Google
Analytics through a JavaScript, that any data and information about the visits
of Internet pages
may not be transmitted to Google Analytics. The installation of the browser
add-ons is
considered an objection by Google. If the information technology system of the
data subject is
later deleted, formatted, or newly installed, then the data subject must
reinstall the browser
add-ons to disable Google Analytics. If the browser add-on was uninstalled by
the data subject
or any other person who is attributable to their sphere of competence, or is
disabled, it is
possible to execute the reinstallation or reactivation of the browser add-ons.
Further information and the applicable data protection
provisions of Google may be retrieved under
https://www.google.com/intl/en/policies/privacy/ and under
http://www.google.com/analytics/terms/us.html. Google Analytics is
further explained
under the following Link
https://www.google.com/analytics/.